Among the teenage crowd, the phrase 'Netflix & chill' does not necessarily mean 'let's binge-watch Game of Thrones while drinking insane amounts of beer.' It's code for 'let's have sex.'
"Netflix and chill is a classic case of social media-fueled semantic drift," writes Kevin Roose. "It began as a plain, descriptive phrase ("Can't wait to leave work so I can watch Netflix and chill!"), and stayed that way for years before acquiring a loose sexual connotation ("Wanna come over for Netflix and chill?") and, eventually became a known code phrase ("He said he loves me, but I know he just wants to Netflix and chill")."
It took shape on "Black Twitter" - social media circles of AfricanAmericans and spread to Tumblr, Imgur and Instagram, spawning variations and memes. Now Netflix is trying to take the phrase back by running campaigns about actually watching Netflix and chilling. It's not winning.
For more: fusion.net
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